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Public relations specialists

Salary, job outlook, AI risk & career information

Median Salary

$69,780

~$34/hr · ~$5,815/mo

US Jobs

316K

Faster than average

AI & Automation Risk

8/10

High Risk

AI & Automation Risk

High Risk 8/10

The core tasks of this occupation—writing press releases, drafting speeches, creating social media content, and monitoring public sentiment—are digital-first and align perfectly with the capabilities of Large Language Models. While high-level strategy and real-time interpersonal crisis management provide some protection, the vast majority of the daily work product can be generated or significantly optimized by AI, leading to high exposure and potential workforce consolidation.

Salary by City — What You Actually Take Home

Real purchasing power = salary adjusted for cost of living. Higher = more money in your pocket.

City	Local Salary	Cost of Living	Real Purchasing Power
Lexington Park, MDBEST VALUE	$102,500	Average (102.7)	$99,785
Salt Lake City-Murray, UT	$93,220	Average (97.1)	$95,960
Bloomington, IL	$84,480	Below avg (92.1)	$91,707
Fayetteville-Springdale-Rogers, AR	$83,040	Below avg (91.5)	$90,804
San Jose-Sunnyvale-Santa Clara, CA	$101,200	Above avg (113.1)	$89,511
Boulder, CO	$90,000	Average (100.6)	$89,451
Kennewick-Richland, WA	$86,960	Average (98.9)	$87,941
Dalton, GA	$78,770	Below avg (90.4)	$87,094
Washington-Arlington-Alexandria, DC-VA-MD-WV	$95,370	Above avg (109.5)	$87,062
Warner Robins, GA	$79,790	Below avg (91.8)	$86,927
San Francisco-Oakland-Fremont, CA	$98,460	Above avg (117.6)	$83,759
Bremerton-Silverdale-Port Orchard, WA	$89,940	Above avg (107.4)	$83,727
Hartford-West Hartford-East Hartford, CT	$85,690	Above avg (103.3)	$82,958
Rochester, MN	$77,030	Below avg (93.0)	$82,865
Columbus, GA-AL	$73,460	Below avg (88.8)	$82,687