Market research analysts
Salary, job outlook, AI risk & career information
Median Salary
$76,950
~$37/hr · ~$6,413/mo
US Jobs
942K
Much faster than average
AI & Automation Risk
9/10
Very High
AI & Automation Risk
Very High 9/10
The core duties of this role—data collection, statistical analysis, trend forecasting, and report generation—are fundamentally digital and align perfectly with AI's strengths in processing large datasets and generating insights. While human judgment is still needed for high-level strategy and client relationships, AI can now automate the vast majority of the technical and administrative tasks that define the daily work of an analyst.
Salary by City — What You Actually Take Home
Real purchasing power = salary adjusted for cost of living. Higher = more money in your pocket.
| City | Local Salary | Cost of Living | Real Purchasing Power |
|---|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CABEST VALUE | $139,140 | Above avg (113.1) | $123,068 |
| San Francisco-Oakland-Fremont, CA | $124,840 | Above avg (117.6) | $106,201 |
| Bloomington, IL | $92,570 | Below avg (92.1) | $100,490 |
| Durham-Chapel Hill, NC | $92,110 | Average (97.3) | $94,620 |
| Boulder, CO | $92,570 | Average (100.6) | $92,005 |
| Seattle-Tacoma-Bellevue, WA | $102,390 | Above avg (112.7) | $90,827 |
| Kingsport-Bristol, TN-VA | $75,730 | Below avg (85.0) | $89,107 |
| Fayetteville-Springdale-Rogers, AR | $80,680 | Below avg (91.5) | $88,223 |
| Boston-Cambridge-Newton, MA-NH | $95,930 | Above avg (110.4) | $86,899 |
| New York-Newark-Jersey City, NY-NJ | $97,360 | Above avg (112.6) | $86,431 |
| Midland, MI | $77,740 | Below avg (90.6) | $85,787 |
| Rochester, MN | $79,740 | Below avg (93.0) | $85,781 |
| Des Moines-West Des Moines, IA | $79,090 | Below avg (92.8) | $85,270 |
| Battle Creek, MI | $75,230 | Below avg (88.2) | $85,249 |
| Davenport-Moline-Rock Island, IA-IL | $75,430 | Below avg (89.2) | $84,598 |
Cost of Living Index: 100 = US national average. Below 100 = cheaper. Above 100 = more expensive.
Education & Requirements
Education Required
Bachelor's degree
10-Year Growth
+7% (Much faster than average)
Hourly Rate
~$37/hr
Monthly Income
~$6,413/mo
Related Careers
Data: Bureau of Labor Statistics OOH (2024)