ROLE SUMMARY:
The Sales Manager is responsible for the participation in maximizing revenue for
their assigned hotel and serves at the secondary contact for prospective sales.
The Sales Manager helps with the activities of the sales team with a general
emphasis on outreach and social bookings. This position reports directly to the
Director of Sales.
ROLE RESPONSIBILITIES:
• Provide excellent and friendly customer service to existing and prospective
customers
• Develop a strong network of influencers and suppliers in the local community
• Act as the primary contact for social group business and the secondary contact
for corporate business
• Perform weekly cold calls with the intention to grow SMERF business
• Work with the Regional DOS when a cold call company is ready to move forward
with booking
• Provide client production estimation and a competitive market analysis to
assist with revenue management strategy
• Ability to generate, maintain and secure inquiries, proposals, group, and
event contracts
• Identify, attract, pursue and close on social events and group room bookings
• Perform client site tours/meetings
• Build group blocks in hotel PMS system (Roomkey) and manage event calendar
using Tripleseat software
• Manage and create profiles on online RFP and lead referral sites, such as
HotelPlanner, CVENT, Wedding Wire, and The Knot
• Proactively reach out to clients to provide them with pricing and availability
• Create/send/secure proposals for SMERF clients
• Maintain an open line of communication with management for large buyouts or
group bookings
• Follow up with clients post-stay/post-event
• Prepare, send and collect payment from groups in a timely manner
• Work with the GM, Operations Manager, Front Office Manager and Director of
Sales to relay important information regarding groups or SMERF accounts that
pertain to each department
• Follow up with prospective clients in a timely manner
• Participates in weekly sales meetings
• Attend networking functions as needed
• Participate in hosting booths at wedding expos
• Other duties as assigned by Director of Sales and Regional Director of Sales
Catering & Events (If Applicable)
• Create social group event orders that detail all facets of the group coming in
• Greet clients at the start of a meeting or event
ROLE REQUIREMENTS
• Bachelor’s degree preferred, not required
• 1 – 3 years of sales experience preferred
• Some hotel experience preferred
• Excellent verbal and written communication skills
• Exceptional customer service and professional demeanor
• Outgoing and friendly personality
KEY PERFORMANCE METRICS
• Revenue of hotel in relation to budget
• Quality & quantity of new business acquired
• General organization of sales operations
• Execution of sales strategies
Salary range: $60,000.00 - $80,000.00 based on experience.